Thesis: good marketing is leadership—not manipulation
Your objective is to lead your prospect to the future they want. And biblical leadership, of course, is a serving role—not a lording one.
The process of attracting prospects and turning them into customers should not make you feel icky, sleazy, or unethical. There are many icky, sleazy and unethical ways to do marketing—and you can learn all about them on other websites. But if you are interested in marketing that honors people and glorifies God, then stick around here instead.
Next: what marketing looks like as biblical leadership